NOMI beauty provides in-room hair and makeup services to luxury hotel guests. The NOMI app complements the service by providing a go-to solution to the luxury hotel guests, primarily women.

NOMI mobile app brings in-room hair and makeup services at your fingertips. It removes the pain of online reservations with a quick, simple and seamless user interface.


InVision Prototype, Sketch Design File



4 months

My Role

Led the iOS application design from concept to launch. Performed competitive analysis of other similar application. Collaborated and presented ideas to Chief Technical Officer (CTO). Understood constraints and handed off design assets to the iOS developer.


Domain Research

Being completely naive to beauty salon industry. I had fun exploring the uncharted territory. I started asking my female friends about how they would book a makeup or hair styling service. I also interviewed the CEO, Nikki Robinson, who has actively involved in conducting makeup services herself. It was challenging but fun to learn about beauty salon industry.

Competitive Analysis

To perform in-depth analysis of competitors’ strength and weakness, I identified four apps to assess where NOMI can stand out in the market. Being short on time, I also learned a lot about the domain while exploring these apps.

Explored the different navigation patterns offered by the competitors' apps.

Information Architecture and Process Flow

I created a process flow based on the inputs from the CEO and CTO. The diagram was designed in three versions. 

  • The left portion which is colored was for version 0.5
  • Then adding the top right portion which was for version 1.0
  • And then the bottom portion for version 2.0

The process flow diagram allowed the developer and the stakeholders to be on the same page. It greatly helped me think through the process and worked as an excellent resource during the entire design process.

Paper Prototyping/Ideation/Sketching

I prefer starting out with paper-based wireframes to explore the structure and interaction flow of the mobile app.



Multiple wireframes were created and discussed among the stakeholders. The wireframes also served as a great resource to understand developer’s abilities to program the designs. It helped the developer design the required database architecture.


High Fidelity Designs and Interactive Prototypes

After several iterations of the wireframes, I started working on the high fidelity designs. Showcased below are the finalized designs.


Lessons Learned

  • I learned to work in a fast-paced startup environment
  • I learned to collaborate remotely while effectively communicating design decisions to the stakeholders
  • I learned the Agile Scrum process of developing a mobile app in short release cycles